Aviva.
We were commissioned to write a 24 page young drivers’ guide for Aviva, one of the world’s biggest insurance groups.
The concept was to
engage with both teenagers and their parents, and to offer them advice and information about the perils of driving – without adopting a patronising tone.
Completed in five days, the brand-friendly guide was rolled-out nationally as a printed booklet and as a download from the Aviva website.