Naturya.
An exciting new range of power foods that is stocked by a growing number of national retailers, Naturya employed Sim Editorial to develop a distinctive tone-of-voice for its brand that could be rolled-out across a
suite of ten products. The packaging copy is engaging and informative, and this tone has been carried through to the company website, which is currently B2B-focussed. We paid close attention to Food
Standards Agency and EU packaging laws to ensure that the copy was honest, as well as tempting – a tricky balancing act, but one that we like to think we carried-off with style.
Naturya“Life moves fast, and to get the most out of it, you need to get the most out of the food that fuels you.”