Copywriting

I offer a comprehensive copywriting service that encompasses everything from broadcast commercials, brochures, websites and annual reports to print advertisements, flyers and press releases.

I’ve written for a number of global corporations in sectors as diverse as consumer software, mobile networks and car manufacturing, and I’ve worked as an editorial consultant on several high-profile international business-to-business publications.

I could go on, but the bottom line is I always deliver fresh, compelling copy that sells. On time. And to budget.

Please take a look at the examples below and if you’d like to discuss the possibility of hiring me for your next campaign, I can be contacted here.

Client: Volkswagen

Brief:

To provide copy for the "New Developments" section of the www.vw.co.uk website, which outlines the features and specifications of the latest VWs in a way that engages car enthusiasts and casual readers alike.

Client: Nectar

Brief:

To write for the Nectar Christmas mailshot - a 16pp brochure designed to reinforce the benefits of Nectar membership, promote seasonal offers and help build upon the relationship between Nectar and its customers.

Client: Sainsbury's

Brief:

To write for a mail marketing campaign aimed primarily at women aged 25-55. The editorial needed to be persuasive yet friendly in tone and to speak with the instantly recognisable ‘voice’ of Sainsbury's.

Client: Thresher Group

Brief:

To provide copy for a 16pp mailshot, which detailed many of the company's core brands in a manner that was both authoritative and persuasive. The brochure outlined several key messages and promoted a seasonal tone.

Client: EMAP Performance TV

Brief:

To write idents and promos for a music television programme: Tara PT Does The Hits. The 20 second promos were commissioned to pre-promote the show to women aged 15-35 and were broadcast throughout the day.

Client: David Lloyd Leisure

Brief:

To create, write and edit the company magazine, Feel The Difference, which was posted to all DLL members in the South West. The magazine was designed to promote the benefits of membership, increase add-on sales and create a 'community spirit'.

ITP magazine

Client: ITP

Brief:

To act as editor in chief for a business-to-business publishers, with a remit to conceive, write and edit two launch titles for IT industry. The magazines are published in Europe and Asia, and embrace sectors such as e-Government, CSR, Broadband and VoIP.

contact details